Where to Buy Indian Fashion Jewellery in Melbourne?

The rising number of Indians in Melbourne has created a niche market for traditional Indian jewellery. Indians cherish traditional jewellery for all occasions, especially weddings and festivals. For this reason, there have come a number of shops offering Indian fashion jewellery Melbourne. South East Fashion is one such shop that offers more options in designs and prices.

Here’s a guide to the best places buy Indian jewellery in Australia

1. Traditional Jewellery Stores

The demand for traditional Indian jewellery in authentic gold and diamond is increasing with each passing day. Indian families prefer traditional ornaments, such as Kundan, Polki, and temple jewellery. Jewellers import these pieces directly from India because only Indian artisans are adept at making traditional ornaments. 

Shops are offering:

Traditional gold and diamond jewellery for special occasions, such as weddings

A wide range of 22K gold and diamond-studded ornaments to suit individual tastes, especially for brides  

Intricate South and North Indian jewellery pieces for discerning buyers

2. Boutique stores Offering Modern & Fusion Jewellery

The young generation of Indians born and brought up in Australia prefers Indian wedding jewellery Melbourne in modern and fusion designs. They expect the designs to be unique without compromising the Indian touch. They want the ornaments to be attractive in design, Indian in look, and affordable to buy. They want jewellery for daily wear.

They expect:

Fusion jewellery, especially Indo-Western designs that combine both Indian and Western traditions

Handcrafted ornaments combining Indian craftsmanship with modern touches

Imitation and customer jewellery pieces perfect for both special occasions and regular use

3. Online Jewellers

Modern jewelers have set up online shops to allow buyers to shop around for the latest jewellery designs from the comfort of their homes and the convenience of their gadgets. They have websites that look, feel, and work like traditional jewellery stores. Also, they sell ornaments on social media platforms to expand their reach to tech-savvy shoppers.

They showcase:

Unique designs on social media platforms, such as Instagram to attract buyers

Use social media posts and shares to create buzz around their collection and discount offers

Exclusive custom jewellery on demand by traditional buyers

South East Fashion has the largest collection of online Indian jewellery Australia. It is a traditional jewellery store with an online branch to allow customers to buy jewellery according to their convenience. You can visit this store and compare its designs and prices with others to get the best deal.